BBM5003 Enterprise, Innovation and Creativity

Learning Outcomes Assessed

LO1 Apply appropriate tools and techniques to evaluate opportunities for innovation and enterprise.
LO2 Create a feasible business plan for a specific market opportunity.
LO3 Examine legal obligations associated with new business ventures and make recommendations to ensure compliance and mitigate potential risks.

Brief

Construct a portfolio of 2000 words (±10%) (or equivalent) in which you will present key
elements of a new venture to capture an identified business opportunity. The portfolio will
comprise:
• a business model canvas for the proposed venture supported by commentary on the
elements, an overview of stakeholder management and a summary of risks and
mitigation strategies;
• a summary of legal obligations and recommendations; and
• a reflective commentary on your learning during the development of the ideas for
the new venture

The recommended structure/content (with suggested word count) is as follows.

• Business Model Canvas and Commentary (50%) (Diagram(s) + 1250 words)
Completed BMC with commentary explaining rationale, clarifying elements and
interconnections; overview of stakeholder management; and a summary of key risks
and mitigation strategies

2 Note This assessment is Category A; thus, no Generative AI tools should be used.
• Legal Obligations and Recommendations (25%) (500 words)
Legal form, IP, potential tort implications, contracts, and legal compliance.
• Reflection (10%) (250 words)