BMP6036 E-Commerce and Contemporary Marketing Practice

Learning Outcomes Assessed:

LO3 Critically evaluate the nature and role of E Commerce and interpreting data in current marketing planning processes
LO4 Develop a creative integrated marketing plan, justifying your selected marketing mix and estimating the potential value generation.

Assignment brief:

Using the company that you selected to focus on in Assignment 1 (Critical Review), you are required to provide a 2500-word an integrated marketing plan which includes a selected marketing mix and clear justification for your plan.

You are required to develop an integrated marketing plan using a marketing planning tool (SOSTAC, Four Phase model, RACE or other recognised model of your choice) to determine the strategy, tactics and resource allocation required to justify your selected marketing mix. The overall objective of your marketing plan is to generate increase value for the company you have selected.

This should be submitted in a professional report format.
Essential content: –
a) Introduction
b) Contents page
c) Main body
1. Critically evaluate the macro environment from an e-commerce perspective and its relevance to your marketing plan
2. Use a marketing planning tool to develop an integrated marketing plan for the company selected in Assignment 1
3. Consider and identify a marketing mix, justifying your selection and its impact on possible value generation once implemented
d) Conclusion
e) References
f) Appendices

You are required to use up-to-date reference sources of information to complete the assignment. Important and helpful information:

Please refer to the Module Guide for information regarding indicative reading, guidelines for the preparation and submission of assignments, and the module learning outcomes.