MG628 International Marketing Management
Assignment task
This assignment is a group presentation with a maximum presentation time of 15 minutes, plus an additional 5 minutes for questions. Groups may consist of 3 or 4 students, who may select their own groups and finalise them by week 2. A ‘Group Mate Agreement’ (available on Blackboard) must be completed, monitored, and attached to your presentation.
All group members must participate in the preparation and presentation, being familiar with the full content and ready to answer questions. All presentations will be recorded for moderation purpose.
Stage One: Identify Screening Criteria
Develop a set of SIX screening criteria to evaluate 8 countries. Criteria should be specific conditions ideally present in the chosen country. A maximum of 6 criteria should be used without further breakdown.
Stage Two: Collect Data and Create Criteria Table(s)
Collect relevant secondary data to assess how the chosen countries perform against the criteria. Use measurable and quantifiable data as much as possible, with authoritative evidence. Create a table(s) summarising each criterion and the data/facts obtained to assess each, with sources referenced by author and year. Aim to fit the table(s) on a maximum of TWO slides. Use highlighting, a scoring system, or other methods to clearly identify which four countries come out best from the initial eight.
Stage Three: Conduct Further Research and Argue for the Top Two Countries
It is insufficient to base market selection decisions solely on quantitative information, and often, stages 1 and 2 will reveal that the top countries achieve similar scores or perform variably across different criteria.
Therefore, at this stage, your task is not just to evaluate the quantitative data but to incorporate additional insights from Passport and other sources. This will assist Loaf’s leadership team in gaining a deeper understanding of the data, highlighting where the best potential lies and justifying why your top two countries are ultimately the best choices for expansion.
If you are registered with the Disability and Inclusion Services or have a disability, please contact your module leader to discuss how your reasonable adjustments will be applied to this assignment.
LO 1 Assess, analyse and conceptually apply the key concepts of international marketing, including the critical evaluation and the application of key tools, models and theories.
LO 3 Devise and critically evaluate market selection options using background research and audit, applying a range of management skills and tools
