BM633 Strategic Agility

Coursework 1: Written Individual Management Report, 2,000- word, +/-10%

Assignment task

This 2,000-word assignment evaluates your ability to apply business models to analyse a firm’s competitive
position, evaluate contemporary macro environmental challenges, formulate and critically assess strategic
options, and make business decisions.

Identify a local SME (Small/Medium Sized Enterprise) within a 10-mile radius of your College that operates
in the independent hotel sector to complete the following tasks:

• Using appropriate data collection methodologies suitable for the task, critically analyse the chosen business’s current SDGs (Sustainable Development Goals) and identify the firm’s strategic capabilities, including any strengths and weaknesses.

• Using appropriate data collection methodologies suitable for the task, provide a competitor overview for the chosen firm and conduct a macro environmental analysis. Clearly identify the factors involved and discuss their potential impact on the chosen firm.

• Formulate two potential strategies that will enable the firm to achieve more responsible business practices in line with their SDGs, considering present and future challenges. These strategies should be presented as two detailed strategic plans, including specific information, rationale, costs, and predicted revenue.

• Critically evaluate the two potential strategies to recommend one preferred strategy for the business
to adopt in order to succeed as a sustainable and responsible enterprise. If you are registered with the Disability and Inclusion Services or have a disability, please contact your module leader to discuss how your reasonable adjustments will be applied to this assignment.

LO1: Analyse the external environment of an organisation and justify critical opportunities and threats appropriate to that organisation;

LO2: Analyse the strategic capability of an organisation and justify critical strengths and weaknesses linked
to competitive advantage;LO3: Develop suitable strategic choices for an organisation;
LO4: Evaluate strategic choices for an organisation, referring to previous analysis in 1 and 2 above;
LO5: Recommend and justify an appropriate strategic choice for an organisation.